ABOUT

White Knight are a premium laundry services brand, offering high quality laundry services to two different audiences; B2B and B2C, and are very proud to hold a Royal Warrant. However, the brand was suffering from a market where decision was becoming based on price. Visual inconsistency and a lack of quality brand image failed to convince customers of their value added services. For a brand with such prestigious clients, its identity really wasn’t living up to its service.
Positioning the brand as ‘Laundry Your Way’, delivers the prestige and difference the brand needed. Brought to life through a regal colour palette and an ownable photographic heraldic logo, the identity really cuts through the corporate ‘sea of blue’ of the competition.