ABOUT

Launch Triumph’s new premium ‘Essence’ collection to 30+ year olds style seeking consumers, and inspire trade and consumers who had both dismissed the brand as ageing and irrelevant to reappraise the brand.
The Idea: Shoppers are in constant ‘browse mode’ for lingerie, so we created a ground breaking retail experience to sweep away their dismissal of Triumph as irrelevant. Starting with proximity advertising and PR, we took the shoppers on a journey to Selfridges and a unique interactive window display. An immersive ‘Essence Fantasy Mirror’ experience seamlessly merged their real and digital worlds in a completely new way, where they could try on the products virtually without taking their clothes off, thanks to augmented reality technology. It also provided us with an opportunity for brand engagement via a sales assistant.