Ogilvy UK London


Ogilvy and Dove have been fighting unrealistic beauty standards since 2004. Sadly the beauty industry has become more toxic, and women’s confidence in their beauty is at an all-time low. To accelerate change in beauty our new platform Let’s Change Beauty is detoxifying beauty for Gen-Z women and girls through action. We updated Dove’s iconic film from 2006 ‘Evolution’ for 2021. ‘Reverse-selfie’ starts with the perfectly edited selfie of what looks like a woman, and tracks the edits backwards until its true face, a 13-year-old girl, is revealed. The film's emotion comes from its authenticity. But this is more than a film, it’s a movement to change selfie-culture. The film drove to the Dove Self Esteem Project’s free downloadable social media toolkits and guides. On social, Dove launched ‘No Digital Distortion’ with Lizzo as brand ambassador, utilizing her platform and followers for this important message.


  • UnileverClient
  • Alessandro ManfrediExecutive Vice President
  • Alison StevenCopywriter
  • Alix ColinGlobal Brand Manager
  • Ben KayChief Strategy Officer
  • Benito MontorioDirector
  • Carl Godwin-AlvarezVFX Supervisor
  • Chloe JahanshahiArt Producer
  • Cristina DiagoStrategist
  • Edoardo BriolaGlobal Brand Director
  • Georgie HowardGlobal Business Director
  • Grace BoyleAccount Manager
  • HalpernPR Agency
  • Hugo RawlinsonGlobal Brand Manager
  • Ila DeMelloaKamathStrategy Partner
  • Independent FilmsProduction Company
  • James Brook-PartridgeHead of Integrated Production
  • Jo BaconGlobal Business Director
  • Jonas McQuigganMotion Graphics Designer
  • Justin JacksonSenior Social Strategist
  • Justin ShurmerRetoucher
  • Lucas WarrenVFX Supervisor
  • Lucy BarbourStill Asset Producer
  • Phil OldhamVFX Supervisor
  • Philip KleinComposer
  • Sally LipsiusFilm Producer
  • Scott CraneEditor
  • Simon EakhurstProducer
  • Sophie vanEttingerGlobal Brand Vice President
  • Steve AnnisDirector of Photography
  • Sue Lee SternFilm Producer
  • Verity WhiteExecutive Producer
  • * EdelmanPR Agency
  • * Ogilvy UKAdvertising Agency
  • * MindshareMedia Agency
  • * Daniel FisherExecutive Creative Director
  • * Zahra MairAgency Project Manager
  • * D&AD
  • * Matt NankivellHead of Art
  • * Ollie JarrottHead of Copy
  • * Juliana ParacencioGlobal Creative Director
  • * Sarah ThomsonHead of Art Production
  • * Munzie ThindEngineer
  • * Sally HeathExecutive Producer
  • * Tom ClappVFX Supervisor
  • * Sam JonesEditor
  • * Sam PierceWorldwide Managing Partner
  • * Sian HughesDesign Lead
  • * Sophie Harris-TaylorPhotographer

Reverse Selfie



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