ABOUT

Campaign Objective: To upgrade current Philips shavers to the SensoTouch 3D
Overall Proposition: The Philips SensoTouch 3D has the answer to every face.
We take real consumer questions/issues and show how the SensoTouch 3D has
the answer.
Deliverables: 3 digital films – Square Jaw – Holiday Beard – Skin Irritation. CRM campaign, Rich &
Standard banners
Results: France – successful Q4 sales results, Italy – viral hit