ABOUT

We took the all-new Range Rover Sport brand idea, ‘Driven to Another Level, and we turned it into a website experience and social media programme, to get people excited about the launch of the new vehicle. What’s more, we got them to register their interest.

We put the digital viewer in the best seat in the house; giving them exclusive access to streamed video, live Q&A and powerful photographic imagery. We used immersive media and multiple media platforms to create a digital campaign as dynamic and urgent as the car itself.

The microsite reached 1.3 million visitors, with 149k on the day of the launch. 1.3 million visitors created 35,000 leads. Total mentions in the social sphere reached 236,000 with a Facebook reach of 18 Million.