ABOUT

A joint study with the London School of Economics, found that 4% of women described themselves as beautiful. Body insecurity is fed by millions of negative banner ads every day. O&M produced the the DOVE® AdMakeover, a Facebook application that empowers women (and men) to displace negative banner ads by enabling individuals to choose positive messages to run in the Facebook ad space bought by DOVE ®. This first-of-its-kind Facebook app gave women (and men) the unique chance to control advertising in Australia and Brazil, reaching more than 29 million women.