Ogilvy UK London

ABOUT

Dove has always believed that beauty is not defined by shape, size or colour, but by feeling the best version of yourself - authentic, unique, real and true. And there is no greater expression of your best self than the qualities of selflessness, compassion and bravery. Together with the Toronto team, we created Courage is beautiful. Our objective is to show the beauty of all of those who take care: nurses and doctors, who are risking their lives to save many others. For that, we are showing the faces of those professionals, marked by deep signs from their protective gear. It was two full weeks without any sleep, but definitely worth it.

This is a global campaign, being distributed across the world, starting in North America. In just over a week, we found medicine professionals from all around the world - and as you can imagine, they were busy with other things at that moment. In just some days, we produced, edited and distributed the film with professionals from several nationalities in many countries. Sourcing the images was tough, as all the images are of real frontline healthcare workers. We would not have been able to do it if it wasn't for our efforts, commitment and coordination and an incredible teamwork of creatives, art buyers, producers, planners, account people from both offices and our client. All of that, without even leaving home.

MADEIT CREDITS

  • DoveClient
  • Alessandro ManfrediGlobal Dove, Executive Vice President
  • Alison LaweeAudio Executive Producer
  • Aviva GrollWorldwide Managing Director
  • Ben KayChief Strategy Officer
  • Ben McIlveen2D Artist
  • Ben McIlveen2D Artist
  • Beth BlatchAccount Director
  • Billy MeadOffline Editor
  • Chloe JahanshahiArt Producer
  • Daniel FisherGlobal Executive Creative Director Unilever
  • Darryl BoltonExecutive Producer
  • David ScanlonSenior Print Producer
  • Didier TovelAudio Creative Director
  • Ed HoadleyMD / Excecutive Producer
  • Georgie HowardGlobal Business Director
  • Jo PapayyianniPost Production Producer
  • Jonathon NixonArt Producer
  • Kevin Sargent MusicMusic Production Company
  • Kristina AnzlingerExecutive Producer
  • Marie-Pierre ToureAgency Producer
  • Mike KerryGlobal Creative Delivery Lead (Unilever)
  • MindshareMedia Placement
  • Nadja Bellan-WhiteWorldwide Managing Partner
  • Nathan OlszewickiProduction Assistant
  • Outsider EditorialProduction Company
  • Paul FerdenziOffline Editor
  • Pia Smith-BoquienProgramme Director
  • Rebecca TummersAccount Coordinator
  • Richard EvansTechnical Operator
  • Richard EvansTechnical Operator
  • Sam PierceGlobal Managing Partner (Dove)
  • Sophie van EttingerGlobal Brand Vice President - Dove Masterbrand
  • TenThreePost Production Company
  • Tom KennyChief Strategy Officer
  • WPP GroupOther
  • * Christian HorsfallCreative Director
  • * Juliana ParacencioGlobal Creative Director
  • * Matthew JonesHead of Integrated Production (Unilever)
  • * Sarah ThomsonHead of Art Production
  • * Brian MurrayExecutive Creative Director
  • * Pam DanowskiAssociate Creative Director
  • * Cannes Lions Winners 2021Awards Body
  • * Kevin SargentComposer and Music Producer
Project featured: on 4th May 2020

DOVE Courage is beautiful

*
*
*
*
*
*
*
*
*
*
*

Comments