ABOUT

To celebrate a momentous year for London, Beefeater wanted to launch a limited edition bottle that encapsulated the energy, vibrancy and diversity of the city – a place it calls home.

In a city as dynamic as London there is a diverse range of people, culture and activities. Our idea for the pack stems from the British outwardly conservative appearance and ‘stiff upper lip’ attitude, contrasting with our ‘inner eccentricity’.