Ogilvy South Africa
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The new Polo comes with a host of new features that will make you feel more confident than ever before.
With this newfound confidence you’ll think you can do anything.
That’s why the new Polo launch commercial, “Red Flashy Thingy”, comes with a friendly warning – Beware the confidence.
“Red Flashy Thingy” follows the journey of a young professional who has recently bought the new Volkswagen Polo, and thus acquired a newfound sense of confidence, which he acts upon. We soon see how a simple act of parking in a reserved parking space quickly spirals out of control and sends our main character on a journey filled with wailing CEOs, hopeless scientists, doomed space programmes and one big red flashy thingy.
MADEIT CREDITS
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VolkswagenClient
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OgilvyAwards Manager -

Pete CaseChief Creative Officer -

Ogilvy South Africa