The South African National Sea Rescue Institute (NSRI) approached us to create a TV commercial in celebration of its 50th anniversary. The main ask was to not only create awareness, but to also build a sense of pride amongst their existing volunteers.
We saw this an opportunity to acknowledge the unsung heroes of the NSRI and thank them for their committed and selfless service – keeping South Africans safe. These volunteers are often working odd hours, committing big chunks of what others consider to be personal time or time-off to fulfilling their duties. This means that they miss out on many of life’s key events. Something that is not only admirable but certainly worth celebrating.