Ogilvy South Africa Johannesburg


The South African National Sea Rescue Institute (NSRI) approached us to create a TV commercial in celebration of its 50th anniversary. The main ask was to not only create awareness, but to also build a sense of pride amongst their existing volunteers.

We saw this an opportunity to acknowledge the unsung heroes of the NSRI and thank them for their committed and selfless service – keeping South Africans safe. These volunteers are often working odd hours, committing big chunks of what others consider to be personal time or time-off to fulfilling their duties. This means that they miss out on many of life’s key events. Something that is not only admirable but certainly worth celebrating.

Date created: September 2017 2017-09-01T00:00:00+0100
Date published: 21 February 2018 2018-02-21T09:21:16+0000


  • NSRIClient
  • Cathy DayAgency Producer
  • OgilvyAwards Manager
  • Katie MylreaAgency Art Director
  • Mike MartinCreative Director
  • Nicholas WittenbergExecutive Creative Director
  • Ricky BoydEditor
  • Tammy DentAccount Management
  • Tseliso RangakaExecutive Creative Director
  • * Pete CaseChief Creative Officer
  • * Ogilvy South Africa
  • * Dale WintonWriter
Annual 2018 BronzeMy DadAdvertising: TV

My Dad


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