Ogilvy South Africa Johannesburg

ABOUT

Storytelling is a timeless African tradition. To promote the KFC Family Bucket, we combined this heritage with packaging design that linked to built-in mobile technology. Bespoke bucket sleeves directed customers to a mobile app, where they could unlock original suppertime stories. When placed face-down on the table, the phone’s proximity sensor automated the selected audio story, bringing the bucket to life with sound, light and vibration by utilising the phone’s speaker, flashlight and vibration functions. As audio played, the stories were animated by light projections that filtered through the illustrated and laser cut sleeves. Creating an interactive storytelling experience people could enjoy, while sharing a meal.

Date created: April 2017 2017-04-01T00:00:00+0100
Date published: 14 February 2018 2018-02-14T08:42:33+0000

AWARDS

Loeries - Gold
MMA Smarties Award

MADEIT CREDITS

  • KFCClient
  • Alison RossAgency Producer
  • Benjamin SchodererDigital manager
  • Candice HellensCreative Director/Copywriter
  • Colleen IdleProduction
  • Graham TalbotNational Head of Development
  • Hloni MohopeMarketing Manager
  • Johan DippenaarProduction
  • Juliet CurtisAgency Producer
  • Lungi NgobeseAccount Director
  • Lyndsay BarnardProducer
  • Lynette NgwataBrand Manager
  • Mariana O’KellyExecutive Creative Director
  • Matthew BarnesExecutive Creative Director
  • Melikhaya PhangwaDevelopment
  • Mike MiddletonChief Marketing Officer
  • Nicole JafthaDevelopment
  • Quintin WrightProduction
  • Robyn BergmannCreative Director/Designer
  • Ross GarretDirector
  • Shirley WagnerProduction
  • Stephanie PowellHead of Project Management
  • Tercia MakhubelaAgency Producer
  • Thabisa MkhwanaziMarketing Director
  • * Pete CaseChief Creative Officer
  • * Ogilvy South Africa
  • * Gregory KingCreative Director/Designer
  • * Anneke JacobsCreative Director/Illustrator
Annual 2018 SilverKFC Suppertime StoriesExperiential Annual 2018 BronzeKFC Suppertime StoriesWave Annual 2018 GoldKFC Suppertime StoriesDigital

KFC Suppertime Stories

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