Storytelling is a timeless African tradition. To promote the KFC Family Bucket, we combined this heritage with packaging design that linked to built-in mobile technology. Bespoke bucket sleeves directed customers to a mobile app, where they could unlock original suppertime stories. When placed face-down on the table, the phone’s proximity sensor automated the selected audio story, bringing the bucket to life with sound, light and vibration by utilising the phone’s speaker, flashlight and vibration functions. As audio played, the stories were animated by light projections that filtered through the illustrated and laser cut sleeves. Creating an interactive storytelling experience people could enjoy, while sharing a meal.
Loeries - Gold
MMA Smarties Award