Ogilvy Cape Town Cape Town


Rape is a part of everyday life in South Africa. It's estimated that 40% of SA women will be raped in their lifetime and only 8.6% of rape perpetrators are convicted. It’s Rape Crisis’ mission to help empower rape survivors, whether through is 24-hour crisis line, seminars, or by providing information that could lead to a conviction. Something as simple as using newspaper instead of a plastic bag to preserve evidence could be the difference. To demonstrate this, Ogilvy South Africa created an ad that turned an everyday piece of newspaper into a weapon against rapists.


  • Rape CrisisClient
  • Alex GoldbergCreative Director
  • Bulelani NgcauzelePR
  • Chris SpencerClient Services
  • Heather AndrewsClient Services
  • Lameez MohdPR & Communications Director
  • Loren WestobyClient Services
  • Mel ForgusProject Manager
  • Mike MartinCreative Director
  • Nefeli ValakelisClient Services
  • Nicholas WittenbergExecutive Creative Director
  • Riaan Van WykCreative Director
  • Ryan BarkhuizenAssociate Creative Director
  • Tseliso RangakaExecutive Creative Director
  • * Ogilvy Cape TownAgency
  • * Pete CaseChief Creative Officer
  • * Cannes Lions Winners 2021
Project featured: on 13th July 2022

The Rape Page



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