ABOUT

AUDI E-TRON South Africa launch: When Audi launched its E-TRON range in South Africa, the brief was based on the long form video content created with Tom Hardy, Olivia Wild and Stella McCartney. To create local relevance and resonance, we were tasked to shoot 4 local protagonists to match the styling and tone of the references shared by our German colleagues. I was tasked with the full production process including briefing directors and photographers, sourcing, negotiation and final contract development of the protagonists. The result was creating over 100 pieces of content to be used across all forms social and digital media as well as the launch event at the Zeitz Mocaa Museum in Cape Town South Africa.