Ogilvy & Mather NY New York City

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Modern, everyday life is often an assault on the senses – the howling wind, the screech of a slowing subway, a screaming baby. These noises or CONVERSATION STOPPERS interfere with our calls making it almost impossible to talk. Motorola comes to the rescue with an entire portfolio of headsets that block out a specific level of noise.

The client came to me with a problem. Consumers were confused because the market was flooded with different types of bluetooth headsets. They didn't know which one was suitable for their particular needs and noise levels.

I developed a unique visual shorthand for these noises by creating CONVERSATION STOPPER icons to help consumers chose the appropriate product.

Date created: April 2017 2017-04-01T00:00:00+0100
Date published: 28 April 2017 2017-04-28T16:01:03+0100

MADEIT CREDITS

Motorola TV/Print/Digital

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