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"BURGER KING is ready for the game, betting on another virtual campaign made for gamers. Its “Burger Glitch” campaign invites consumers to enter a hunt for buggy deals littered on the Burger King app and social channels that offer up to 40% off.


“We want to have a much closer dialogue with our fans, and to do that, we consider the connection points between young people and our brand. When we talk about games, we talk about competing, losing and winning, but for Burger King, the best thing about a match will always be the uproar and that is something within the essence of our communication,” says Juliana Cury, Director of Marketing & Innovation at Burger King Brazil, master franchisee of Burger King and Popeyes in the country.


“Burger Glitch” promises big surprises, with bigger rewards. Once a day, buggy offers are released to whoever is logged into the app. The app also encourages users to share bugs they find, and those who repost on social media using the hashtag #BugKing will get a discount coupon.


The campaign spot, which will also feature hidden discounts, highlights common gaming glitches that gamers are all too familiar with. “We want to approach gamers the Burger King way. Celebrating the imperfections of the world, laughing at mistakes, embracing the uproar. That's being ""your way,” adds Rogério Chaves, DAVID's Creative Director."