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In a country of 631 million women it is shocking that from the time a girl child is born, she is constantly looked at through the marriage lens.
So when she gets to marriageable age, the beauty pressure mounts,
As most young women go through 'the marriage beauty test'
The groom accompanied by his family comes over to 'check out' the bride. Does she have a marriageable face. A marriageable body? Does she meet the beauty standards which scream out loud across matrimonial ad pages. Slim, fair, tall? If not, she gets rejected. Her self-esteem diminishing with each rejection.
90 percent of single women in India feel they are rejected on the basis of their looks. At Dove we questioned how can something as beautiful as finding your life partner turn so ugly. And so our campaign #StopTheBeautyTest