Ogilvy & Mather Asia Pacific Hong Kong

ABOUT

People are often scared of the unknown, but once we embrace it, their fear can transform into a positive experience. It paid tribute to the generations of people who have been brave enough to try new things, by bringing to life the ancient Chinese tale of the first man to eat crab: Baron Pax Xie.

MADEIT CREDITS

  • TmallClient
  • Chris LuProducer
  • Cicy ChenBusiness Director
  • Evelyn XuAccount Director
  • Hefeng ShangguanAssociate Creative Director
  • Joe WuGroup Creative Director
  • Key Point ProductionProduction Company
  • Thomas ZhuGroup Executive Creative Director
  • Xiaoyang FanBrand Marketing Director
  • Yaya WuCreative Director
  • Yong YuanPresident
  • * D&AD
  • * Ogilvy & Mather Asia PacificAdvertising Agency
  • * Reed CollinsChief Creative Officer
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Crabs

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