ABOUT

Paddy Power wanted to be the most talked about Brand at the Cheltenham Festival and to come up with long-form content to supplement and support their already popular short-form material on their social sites. We decided to create a livestream from "Paddy's House Party" in a house not far from the racetrack. The show was hosted by the comedian Jarlath Regan and featured well-known guests from racing, rugby and football.

We produced 4 x 15-20 minute live shows streamed through both Paddy Power's and our own Facebook and Twitter accounts from the house party and 2 x 20-second cutdowns from each show.