ABOUT

Officina Poligonale were approached by Appartement 103 Brand Design Agency to create the CGI product illustrations for their new Yves Saint Laurent Christmas gift box packaging design.

Credits:
Client: Yves Saint Laurent - Paris
Product: Christmas gift box
Brand Agency: Appartement 103
CGI Production studio: Officina Poligonale
Design Creative Direction: Julien Zylbermann, Marc Savary
CGI Production Creative Direction: Marco Serena

“Yves Saint Laurent approached us to create their latest Christmas gift box edition, an offer that would highlight the brand’s modern rock spirit with a festive, yet glamorous, look and feel.

The end of year festivity is a great opportunity for brands to gain visibility, attract new consumers and boost sales.

Therefore, in order to stand out from the crowd during an extremely competitive period, our main task was to create an eye catching and modern offer, easily adaptable to every different brand products and categories, boasting coherence, consistency and shelf impact across different points of sale." - João Paulo Oliveira, Business Development & Marketing at APPARTEMENT 103.



For more information on this project check on: LinkedIn | PackagingNews

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* All images below have been created entirely in 3D, no background or effect added in ps.