ABOUT

T-Mobile called on all their agencies to pitch on a UK wide campaign, looking at shared experiences with friends and T-Mobile under the banner "Happy Days". The 'BIG IDEA', 'We reward Happy', was our rallying call where an ATL campaign would drive customers to a microsite where they used a random generator to create their very own 'Happy Day'. They could modify any part of the result at any stage of the process. The random generator served up days from the sublime to the ridiculous, from a 'Picnic in Hampstead Heath' to 'Chasing Barney the Dinosaur around Nottingham'. These 'days' would be passed around friends through their social network, and T-Mobile sponsored the best and made it happen.