ABOUT

In the time when online experimentation was all the marketing rage, Dare digital was at the forefront. Sony Ericsson was one of their major clients and they were on a marketing push to broadcast the increasing technological advances of the mobile phone so they embraced the online community as a way to align with what was new and current. At Dare we were given the brief to develop a campaignable website for the new Walkman phones - Walkman worlds was one of the first spontaneous Global release websites for Sony Ericsson offering users create their very own walkman world, learn about the new product features and show off their creation to their friends whilst encouraging them to build a better one. The archived goal was create an ongoing eCRM program from the data capture.