ABOUT

Dentsu London, as the retained agency of their major client Canon Europe, were entrusted with all the European digital campaigns from Cayenne Amsterdam upon its closure. These included multiple existing websites and two new digital camera campaigns to launch – the IXUS 200is and PowerShot S90. Canon wanted to use the new features of the cameras to promote them online. 3D Product tours were selected as the optimum way to demonstrate the features, but on the back of two very separate 'IDEAS' - IXUS 200is as a fashion piece 'Style you can touch', and the PowerShot 200is as a Semi professional high quality imaging 'Creative control. Pocketable performance.' In order for all these projects to be realised the digital department of Dentsu London was created and staffed simultaneously. With the successful updating and maintenance of the existing Canon digital work, and the successful release of the two product tours, the digital department of Dentsu London grew from strength to strength.