ABOUT

In this CRM campaign, NatWest were looking to use their sponsorship of Rugby to connect with their customers and build more loyalty. The ‘IDEA’ was ‘Giving more back’ by creating online rewards for their customers who were Rugby fans. Customers could go to find out about current and up coming Rugby events, get live information and receive rewards. This was one of the first projects to incorporate their new brand guidelines and its launch coincided with the unveiling of NatWest’s redesigned stores. The new design gave a friendlier modern look, yet with added Rugby grit. The site has proved very popular with NatWest Rugby fans with daily rewards increasing traffic and helping brand perception.