ABOUT

Sony Ericsson’s brief to Dare was to create a product website for the launch of their new K800 – their First 3.2 mega pixel camera phone. The ‘BIG IDEA’ here was built off the general insight that people use their lunch break to search for new offers and products and they are more likely to interact with a fun game. We offered users to “Never Miss a Shot” giving them a chance to burn their old bad photos and get creative upload them to a gallery and get hints & tips of how the K800 would improve their photo moments.