ABOUT

Grants requested a digital reposition and strategy from their incumbent agencies. Working on the insight that 'Grants is the ideal entry whisky and its target audience is the casual social drinker plus the 'whisky curious', we blew up the position by combining the two together in the 'BIG IDEA' - 'Grants the Social Mix'. As such we promoted peoples’ enjoyment and social lifestyle through the new Grants website. Grants sponsored a wide range of events, from celebrity events to public garden events, all displayed side by side, broadcasting live streams online, putting Grants Whisky at the centre of any social calendar. We also made sure that if you weren't there, you could be virtually. GyroHSR won the business and 'Grants the Social Mix' became part of the brands DNA.