ABOUT

Building on the established work of the closed Cayenne Amsterdam and the successful redeployment and release of new online campaigns. Dentsu London was tasked with the reconsepting of the Take Stories website with a specific request to develop an ATL idea. The ‘BIG IDEA’ was not only to film the stories of prominent photographers and users of Canon cameras and broadcast them online but to use them and their work in the ATL. This connected the target audience with aspirational aspects of owning a Canon camera culminating in the line – Take more than pictures, Take Stories.