ABOUT

The Financial Conduct Authority were looking to highlight the fact that mature and virgin investors can be duped by scammers to invest their money in schemes that will show no fruit. The "BIG IDEA' here was to appeal to the inner child within us all and to be 'Beware' of people offering gifts that sound too good to be true. Using bright colours and images that would not normally be used in financial press, the campaign draws the focus of the target audience. The warning sticker and messaging constantly drive the viewer to the ‘10 ways to avoid being scammed’ campaign website.