ABOUT

The Dunnhumby/Tesco supplier funded communications were deemed to be in violation of the new Tesco/BBH (ATL agency) “customer helpful” vision for the brand. Working closely with BBH and Tesco, our team were able to successfully re-negotiate the contracts. The practical implementation was delivering a cohesive creative & strategy that answered the needs for both Tesco and supplier within all communications. All the creative introduces “Poster on your doorstep” approach inviting the customer to the wider Tesco network. Using a newly introduced photographic and editorial style designed to be a pleasure to look at and read.

New guidelines were produced to future-proof the creative and production for the new Tesco brand directive. These guidelines incorporated Point Of Sale (POS), Digital and DM.