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The world’s most famous out of home advertising landmarks were a fitting choice for the first ever transatlantic live stream presented by the luxury fashion label Tom Ford from Milan Fashion Week.
The four screen simulcast was a collaboration between DOOH partners Ocean Outdoor and Branded Cities who operate The United, a super-premium digital out of home (DOOH) network.
For 30 minutes, the Fall/Winter Womenswear 2024-2025 collection took centre stage in three cities, the runway show appearing on London’s Piccadilly Lights, the Nasdaq Tower and MiFi in Times Square, New York and The Moxy in Los Angeles.
Tom Ford’s collection featured military style tailoring, gowns and cat suits; the palette offset by a monochrome spotlit catwalk which played out across out of home (OOH) as it happened.
Wider out of home activations featured images from the label’s fragrance collection.
Back to Transatlantic out of home live stream fashion show project
Sumbal Malik
Graphic Designer, Brunel University
United Kingdom
Creativepool
United Kingdom