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The struggle to stop plastic waste polluting the world’s oceans was the focus of a new mobile game developed for digital out of home (DOOH) by AGCS Works.

Created on behalf of the Plastic Soup Foundation, the game showed how we need to work harder to reduce our plastic footprint in the battle to save the seas.

AGCS’s interactive ocean clean-up campaign was one of the winners of Ocean’s 2019 Digital Creative Competition in the Ocean for Oceans category.

The game leveraged the technical capabilities of Ocean’s large format, full motion Eat Street screen in Westfield London which has dedicated fibre lines and super-fast wi-fi to deliver seamless play.

Participants were invited to scan a QR code and launch the game using their own devices. Their phones then become the game controller, connecting them directly to the big Eat Street screen.

Once they had entered an ocean scene, the player operated of a litter collecting boat positioned to the bottom of the screen. As discarded plastic bottles, cups and straws appeared from the top of the screen and head down towards the boat, the player had to manoeuvre the vessel left and right to catch as much plastic as possible.

Points were scored for each piece they collected, but if they missed, the plastic accumulated, moving faster as the game progressed and making it impossible for the player to win.

At the end of the game, the player was redirected via their phone to Plastic Soup’s My Little Plastic Footprint where they could download an app designed to help people reduce their daily plastic consumption.

AGCS’s game delivered an important message in a really creative way which is why it was an Ocean digital creative competition winner. The fact that the game was unwinnable demonstrated the dire need to act now to stop the plastic tide, something we all need to get on board with.