Ocean Outdoor London


Brief - To bring Piccadilly's historical backstory to life via carefully designed, authentic, vintage ads which were displayed in the area during the '40s, '60s and '80s.

Goal - To entice viewers to unravel their own backstories with Ancestry UK.

Solution - Blind Pig forensically examined archive photos, Pathe news footage and excerpts from 'An American Werewolf in London' to meticulously map authentic, iconic advertising content from the eras in question for brands such as Coca Cola, Philips and Bovrill. We redrew all images and typography to match the originals, before building 3D models of each display. Animation was authentically mirrored from footage dating back almost 100 years and even a historical building (now hidden) was remodelled.

Team - Blind Pig, Anomaly, Ancestry, Ocean Outdoor

Date created: August 2020 2020-08-01T00:00:00+0100
Date published: 28 July 2021 2021-07-28T10:59:03+0100


  • AncestryClient
  • Amy Straker-LonnenProduction Director
  • Ayesha KithulegodaAccount Executive
  • Ben RobinsonCreatives
  • Blind PigAnimation Agency
  • Jen SullivanAccount Director
  • Jen SullivanAccount Director
  • Jo SheppardCreative Director
  • Lawrence ScanlonAnimation
  • Michael SmithMarketing Manager
  • Mike WhitesideCreatives
  • Olivia BreenDelivery Co-ordinator
  • Rob HendersonAccount Manager
  • Russell JamesMarketing Lead
  • Sean CooperCreative Lead
  • Thierry Levy CreativeExecutive Producer
  • Tim BoxallBusiness Director
  • * Ocean OutdoorMedia Agency
  • * Mike WhitesideCreative
  • * Catherine MorganDirector of Ocean Labs
  • * Blind Pig
  • * AnomalyAdvertising Agency
  • * Xavier KeenanCreative Solutions Manager
  • * Thierry LevyExecutive Producer
  • * Melanie BloodSenior Project Manager
  • * Ric ComlineCreative Director

Who pooled - The Old Piccadilly Lights