Ocean Outdoor London

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Challenge
Today is another step towards the recovery of businesses that have been impacted by Coronavirus. As restrictions ease and retailers begin to plan for their reopening, advertisers will be considering how their brands should be talking to customers post Covid-19.

Many agencies and creatives will have great ideas, but limited budgets. To help overcome these issues, Ocean has launched the Crucial Creative Competition, supported by a £1million prize fund.

Brief
The Crucial Creative Competition is an opportunity for brands, creative minds, agencies and advertisers to generate inspirational work and initiatives to help Britain safely emerge from lockdown and get back on its feet.

We are looking to brands to promote a sense of well-being, giving us the confidence boost we all need in a way that is timely and relevant to the current situation.

Creative minds and agencies are invited to submit concepts which leverage the multiple capabilities of Ocean’s digital out of home portfolio to convey positive, helpful consumer messages as the country emerges from the Covid-19 crisis.

Beyond inspirational creative, ideas can incorporate the opportunities provided by Ocean Labs’ innovative technology suites, including audience and vehicle detection, live localised data and connectivity, live video streaming, augmented reality, mid-air haptics, dynamic full motion content and interactive, experiential activity.

Entries are open until June 30. The best three will be displayed across Ocean’s portfolio of premium screens from July, sharing advertising space worth between £250,000 and £500,000 each.

Entries will be assessed by an independent panel of industry experts. They will assess the relevance of ideas, the strength of the creative and its context in relation to Ocean screens, their communities and audiences.

To keep the process simple, concepts should combine jpeg images with a short written narrative (500 words max). It is free to enter and the competition closes on the last day of June.

Full entry details can be found on the Ocean website.

MADEIT CREDITS

Contributor:

Ocean Outdoor has been a Contributor since 25th November 2015.

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Ocean Outdoor Crucial Creative Competition

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