ABOUT

Premium confectionery brand Aero Bliss wanted to capture the indulgent pleasure of sharing chocolate by celebrating its brand new velvety, whipped bubbles.

Created by JWT, the campaign aimed to create special moments by engaging chocolate lovers in an interactive activity which rewarded them with the opportunity to try the new indulgent Aero Bliss chocolates.

To power the concept, Ocean Outdoor installed pressurised flooring and an automated dispenser unit shaped like an oversized Aero Bliss box for people to interact with as the advert unfolded on the Westfield London Eat Street screen.

Every time someone stepped on one of five pressure pads in the flooring, the screen creative dynamically changed message.

A chocolate wrapper twisted into a replica gramophone which released the sound of musical bubbles floating up to the top of the screen. The countdown filled the screen as each pressure pad was activated, until all five were stepped upon.

Once five people were participating, the screen message changed once again and in this moment, actual bubbles released as the Aero Bliss soundtrack played and the lid of the dispenser opened to reveal a mixed selection of individually wrapped chocolates for the players to enjoy.

The campaign was planned though Zenith and Posterscope, supported by paid social, digital and OOH advertising in line with the outdoor activation.