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Schweppes is more than a drink, it's an experience, a journey; complex, sophisticated, knowing, masterful, liberating… we expressed this as an abstract pattern enveloping the bottle. In doing this we took the brands core visual equity; yellow, and gave it meaning, personality and relevance. We then took the brandmark back to its roots…

Date created: March 2014 2014-03-01T00:00:00+0000
Date published: 18 March 2014 2014-03-18T15:41:38+0000

Schweppes

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