Following our success with Lir Chocolates, Zetar asked us to rebrand their Humdinger snack offering. Their current brand stood for little and, if found, was mistaken for private label. We created a lively brand positioning that has its roots in adventurous flavours. They embraced this and rewrote their NPD program. The result is a vibrant range ready to take on the many famous players in this chaotic fixture.

Date created: March 2014 2014-03-01T00:00:00+0000
Date published: 18 March 2014 2014-03-18T16:07:18+0000