ABOUT

Tough briefs bring out the best in us. Constellation challenged four agencies to create a brand capable of taking on Crabbies. We won the pitch with our now iconic Joseph Stone inspired “flaming moustache”. This core equity is the spokesperson for the brand across all touchpoints from festivals to the bottle itself. It is perfectly supported by an unforgettable tone of voice that challenged…

Date created: March 2014 2014-03-01T00:00:00+0000
Date published: 18 March 2014 2014-03-18T15:23:37+0000
Project featured: on 2nd June 2015

Ginger Joe

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