Rebrand Roundup: Goosebump-inducing sound, fancy tea, Dr. Martens and other stories

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Pearlfisher – B&O Play


Having launched just five years ago, B&O PLAY is the fast-growing challenger brand within the iconic Bang & Olufsen portfolio. Marrying the craftsmanship and quality of its parent brand with millennial lifestyle ideals, B&O PLAY aims to attract consumers at a younger age and deliver experiences designed around the beauty and portability of sound. Always looking to express the interplay between music, design and the atmosphere in a room arrested by sound, B&O PLAY describes itself as being “in the business of goosebumps.” Despite this, the


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