ABOUT

Novi is a high-end eatery, coffee shop, and cocktail bar located in Cambridge. Ten years ago, Oat Studio collaborated with interior designer Louisa Grey to create a brand identity that reflected Novi’s elegant interiors and ethical values, using elements like brass accents and recycled paper stocks. Now, with refreshed interiors and an evolving customer offering, Novi sought a rebrand that would stay true to its original ethos while introducing a modern, updated look. Deliverables included Identity, Signage, Packaging, Socials, Print, Digital.