ABOUT

Laura C is a beauty brand by Laura Ciordas. She is a successful microblading artist, international Phiacademy Trainer, and Founder of Innate Brows pattern.

With clients from all around the world, the challenge behind the brand was to create a visual identity with a high-end vibe starting from the initial of the name LC and to develop a visual direction for a planned cosmetic line: lips, skin, brows. The primary colors are kept black and white and for the packaging/accent color, it was created a three-peachy pallete for a fresh look. Each type of cosmetic product is identified based on the color picked.

The symbol is using high contrast letters with thin details and sharp edges, with a luxurious feeling complemented by a sans serif. The headlines are a highlight with Playfair Display font and web body use Lato. Laura C is an influencer in her niche, she is bold and elegant, so for the personal quote headlines is used a display font with playful high contrast and delicate hairlines.
Based on the visual identity I create the visual direction for the website after that was implemented by the web designer.
The brand identity included stationery: business card, gift card, and also packing design.