ABOUT
Reinvention leading to sales.
Seeking to reach new audiences with their vast back catalogue of movies, Warner Bros. engaged us to develop a mechanism to spark online and retail sales.
The ‘Iconic Moments’ at the heart of each of these classics – be that a famous quote or memorable image – inspired us to create stunning visuals for each title under a singular proposition and identity. This allowed us to create sleeves and subsequent retail and advertising campaigns that leveraged ‘collectability’ of these iconic covers to create demand.
Our creative was so well received that the empty sleeves are currently selling on eBay for more than the price of the new DVD.
Discover more on our website > what we do > warner-iconic-moments
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AWARDS
Mobius Award - Award
Summit International Awards
Summit International Creative Award
MADEIT CREDITS
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Warner Bros.Client
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Oakwood Media GroupCreative Head -
Oakwood Media GroupAccount Manager -
Oakwood Media GroupExecutive Creative Director -
Oakwood Agency -
Martin JonesGraphic Designer
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