ABOUT

Wingstop is an international restaurant brand that landed in the UK in 2018 and really spiced up the market in the years that followed. With rapid growth came the need for a clear, consistent way of working across stores, keeping brand standards strong and giving customers an experience as good as their chicken, every single time.

Nutshell teamed up with Wingstop’s UK&I team to design and deliver a suite of stylish operational manuals for internal store teams. Sticking close to Wingstop’s established visual identity, we turned essential ‘how to’ content into something clear, engaging, and easy to use, even when the queue is out the door.

We created a flexible design framework with all the right ingredients: clean layouts, tasty visuals, and everything where you’d expect it to be. This framework was spread across a wide range of operational guidance, making all the crucial but less glamorous stuff, like food prep, uniforms, and cleaning, a whole lot more appetising.

The result? A library of manuals that became a go-to tool for Wingstop’s UK&I teams. Helping stores to run like clockwork, keep brand standards sharp, and always deliver their delicious chicken with a side of good vibes.