ABOUT

It is a brand, created on the base of features and attributes which best described my personality. Throughout the project I developed the brand Ereene, which is the spirit of a secret place for lovers. Ereene is humble, ambitious and self sufficient, she is elegant and always fair - she is a forest spirit. The logo mark is inspired by plants and the look of nymphs. The two “e” at the middle of the name are wrapped in each other, reminding the braid of a nymph. Colours are to represent the elegance and stability of the brand identity.

The brand book of Ereene was made as a fairytale book, full of materiality, textures and hidden pages. The story is about a girl, who was betrayed by her lover. In a moment of despair, she came back to their secret spot in the woods, where they used to meet. While being caught by thoughts and memories she was walking around that mystically beautiful place, breathing the air filled with calmness, falling more and more in love with its tranquillity. She was so charmed by this place, that eventually they became one - Ereene turned into the spirit and guardian of this realm.