ABOUT

Roam & Retreat are a family run B&B in the South of France, in the beautiful and unspoilt Ariege region, close to the Pyrenees mountains.

I worked with them on a brand strategy to help them reach their short and long-term goals. In the 'insight session', I discovered Richard was extremely passionate and learned more about the experiences he offers his guests. This was something that set him apart rom others, and it was also apparent that he only wanted to attract the customers who were interested in sharing those experiences with him.
We also uncovered his feelings for seeking wellness through nature, and discovered a deeper purpose here for the business. These discoveries then directed the look-and-feel of the brand, as well as the business offering. From here I worked on the logo and visual identity as well as the website designs, and offer continued support as they grow the business.