ABOUT

BACKGROUND
Lamb Weston makes and delivers high quality frozen potato products to foodservice and retail customers all over the globe. They asked WMH to come up with a better, more effective way to engage their audience.

STRATEGY
Hugely innovative, forever asking ‘what next?’, Lamb Weston has a range of industry firsts to its name and this restless pursuit of innovation was encapsulated in the single brand purpose of ‘inventiveness’.

SOLUTION
Simple and witty, the potato shaped ellipses bring Lamb Weston’s ‘seeing possibilities in potatoes’ proposition to life across the board. It's seen and campaigned everywhere the brand goes, from new retail packaging to internal and external comms via a series of films, product brochures, internal magazine and website.

“We launched June 1st and feedback couldn't be more positive! People are really feeling the emotion of the new identity, which is what we were aiming for. Thanks very much for all you’ve done to bring this work to life. Quite the milestone in LW's history!”
Lisa Bescherer, Vice President Marketing, ConAgra Foods

“You gave us back our ‘WHY’? ”
Nicolle Baker, Customer Sales Manager, Lamb Weston