ABOUT

Coca-Cola® Creations is a platform dedicated to tapping into the cultural passion points of Gen Z with limited edition product innovations that trigger young people to rediscover the classic taste of Coca-Cola®. Coca-Cola® Soul Blast was the final creations launch of 2022, created in partnership with the iconic anime BLEACH. This Asia-led drop was launched with a 360° experience that drove unprecedented engagement across multiple touchpoints, topping the charts on social, and e-commerce, and which was ultimately re-sold for 10x the original price outside of Asia.