ABOUT

Argos is one of the largest retailers in the UK.

It has become a very functional brand, best known as a place to replace broken kettles and microwaves.

Not too many people know Argos sells furniture and, to make things harder, Argos doesn't have any physical showrooms. To persuade people to shop in a more emotionally loaded space, the brand needed to build emotional equity.

So, we created The Mood Hotel.

We partnered with Pinterest UK and brought to life people’s most desired decoration ideas in a world-first hotel concept curated using interior design products from the high street brand, based on the hottest interiors emerging trends from Pinterest Predicts.