ABOUT

Although Powerlifting has only been a formalised sport for the last 60 years, British Powerlifting has a long and rich history with its very earliest sporting roots and direct lineage stretching back as far as the late 1800's! The brief was simple: form a strong, reliable identity fit for an olympic governing body - with deliverables such as a website, clothing, stationery, membership cards, drinks containers, exhibition banners and brand guidelines.