ABOUT

Rebranding Go Travel: More Than Just Travel
Go Travel appointed Nugget Design to help them take their independent family run Travel Agency to the next level. They didn’t just want an interior decoration but a complete new refurbishment that looked at their business, their interior and brand strategy. They wanted to engage new customers, differentiate themselves in the market and create a single branded experience and a destination which their clients enjoy returning to trip after trip.

Go Travel have been a very successful independent family run High Street Travel Agency for almost 20 years. However, they felt the shop front, interiors and branding was tired and that it was time for change.

Although successful, they couldn’t ignore the threat to travel agencies with the increase of online travel options and alternatives to the High Street travel shops. We felt Go Travel’s brand and strapline “More than just travel” was clever and helps customers understand that they are more than just a place to book flights, however, their branding and interiors did not actively reflect this strapline.

We were appointed to help them build on this and to further their growth and success. To help them re-position the company and open the doors to new potential customers who may not know they provide more services than just travel.

Solution
We broke their traditional sales desk/call center format and converted the space into a high street travel destination rather than just a place to book a ticket. We created a comfortable space people could engage with, be inspired and connect with on an emotional level without feeling they have to sit immediately on arrival at a sales desk. Customers no longer will just come to Go Travel just for a ticket, but for advice, inspiration and to discover what is new and exciting for their next adventure.

We divided the interior into several distinct zones. This included consultation desks, inspiration zone, advice and currency bar and discovery room. This caters for all visitors and customers to the shop whether they enter to buy or just looking for advice and inspiration.

Result
Now officially open we and our clients are extremely proud of this project. We have created a complete new image for Go Travel attracting new customers while not alienating their existing clients. We have created a fresh new brand and identity and brand for Go Travel. A retail destination with engaging active waiting areas, inspiration zones, discovery rooms, advice and currency bureaus and sales desks as well as creating and delivering a bespoke digital in-store media and shop window digital marketing strategy.

Now Chislehurst and Petts Wood Branches are complete we look forward to implmenting Locksbottom and Blackheath branches during 2017 and many more to come.