ABOUT

Objective:
Fujifilm wanted to heighten awareness of their new camera release, the X100F, the latest addition to FUJIFILM's X Series premium compact digital camera range. The requirement was a piece of video content to feature the camera in use, and the results obtained.

Direction:
With a generously provided creative free reign, we conceived and developed the idea of producing a mini documentary. This would feature a Fujifilm X Photographer using the camera out in the field as well as speaking about themselves, their craft and the camera.

Solution:
We shot, edited and produced a mini documentary featuring a Fujifilm X Photographer, namely well -known Street Photographer Matt Hart. We followed him as he went out in central London for the day and evening with the X100F, taking lots of photos. We then interviewed Matt where he talked about his passion for photography, his skills, street photography tips and the camera and how it had served him to produce the stunning imagery he is well known for producing.

Result:
The resulting film was uploaded to Fujifilm’s worldwide digital platforms and was the top performing short films produced about the new X100F produced for Fujifilm. Current worldwide viewing figures for this film stand at 200,000 views. It has been a much acclaimed piece, attracting positive feedback from across the industry including a well known producer from the BBC.