ABOUT

Nucco Brain worked with Unit9 to celebrate 30 years of Nike’s revolutionary Air Max.
Our animation team provided content for the first-ever projection mapping on the 180m facade of the Pompidou Centre.

We developed a library of GIF assets – tapping into the language of a digital audience – to tell the story of the revolution and evolution of the iconic Air Max – alongside internet visual history.

Client: NIKE
Agency: Unit9
Studio: Nucco Brain
Designer: Leonie Despres
Animation: Rob Scott
Producer: Stefano Marrone